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Delegating to Robots: Document Automation for Lawyers

As the cost of office rent and salaries continues to increase while in-house budgets continue to shrink, how can law firms and in-house legal departments cope with the financial squeeze and enhance profitability? The answer – according to a recent presentation at an AmCham Taipei workshop – may be automation of the preparation of legal documents.

On July 13, Peter Davies of Thomson Reuters gave a presentation in AmCham Taipei’s Lincoln Room on “Delegating to Robots: Document Automation for Lawyers.” A former private equity lawyer, Davies now works with corporates in North Asia to determine how new technological models can assist in bringing efficiencies to the legal profession.

From left to right: Speaker Peter Davies with Don Shapiro, Chamber’s Senior Director

Davies stressed that several preconditions are necessary for documentation automation to be feasible:

  • The existence of a good set of templates that computers can draw on to compile a document
  • Sufficient volume for each type of document to create economies of scale
  • A willingness to invest the money and especially the time to create an effective automation system
  • The market power to devise documents based on the office’s own determination (not possible, for example, if a law firm must work on the client’s own template)

Given the right conditions, however, automation brings the advantages of faster speed – manual preparation takes 80% longer on average – and greater accuracy, reducing the incidence of typos and other errors. Davies asserted that automation does not mean robots taking away lawyers’ jobs. Rather, it should free up lawyers’ time for more productive activity.

From attendees’ comments during the interactive presentation, it appears that the automation of legal documents in Taiwan is far less common than in markets such as Hong Kong and Singapore. The main reason may be the lesser volume here of any given standard document.

Digital Marketing Roadmap: 2017 and Beyond

In this age of digital media, marketers face sharp new challenges, but they are also armed with new tools and techniques to deal with them.

At a two-hour AmCham Taipei “Digital Marketing Roadmap: 2017 and Beyond” workshop on June 14, James Chard, an independent digital media and marketing consultant and former Communications Manager at AmCham Taipei, shared insights on how to form a successful digital marketing strategy. The program included a hands-on group exercise to spark ideas on ways to develop an effective email marketing campaign.

Chard began with an overview on the current state of digital marketing, noting that consumer expectations are higher than ever. As consumer trust continues to decline and consumer savviness increases, marketers must pursue personalized, relevant, and targeted marketing strategies in order to capture and retain consumer attention. Chard highlighted the importance of technology trends in modern day digital marketing, such as the dominant role of mobile communication and the growing significance of video, chat functions, and influencer marketing, among others. He then discussed the “new customer journey,” which has shifted with the evolution of consumer needs and the expanding landscape of technological possibilities.

From left to right: Don Shapiro, Chamber’s Senior Director, James Chard, Independent Digital Media and Marketing Consultant, Andrea Wu, AmCham President

The New* Customer Journey: Pre-Purchase Stages

  1. Engagement – Brand Awareness
  2. Education – Problem Identification
  3. Research – Investigate Solutions
  4. Evaluation – Assess Satisfaction of Needs
  5. Justification – Justify & Quantify Value, the Internal Buy-In
  6. Purchase – Transactional and Transitional Factors

The New* Customer Journey: Post-Purchase Stages

  1. Adoption – Onboarding and Implementation
  2. Retention – Satisfaction and Success
  3. Expansion – Up-sell, Cross-sell
  4. Advocacy – Loyalty and Evangelism (winning the trust battle and getting consumers to spread the word for you)

Chard emphasized the importance of inbound marketing – pulling consumers in organically – rather than outbound marketing, which depends on fighting for consumer attention in a sea of communication messages. He concluded with an analysis of the most powerful tools to boost marketing effectiveness and best practices:

  • Website
  • Content
  • Social media
  • Search
  • Email
  • Ads
  • Marketing Automation
  • Analytics

Interested in attending our events? Join us at other upcoming events, click here.

Note: AmCham events are intended primarily for AmCham members and their guests. Many events are open to members’ guests and other non-members, but the attendance of any non-member must be approved in advance. AmCham reserves the right not to admit a non-member to any event without explanation.

Special Event – Chemical Registration

With the upcoming requirement (Taiwan-Reach) to register of existing chemical substances in Taiwan, the industry will face new challenges. ERM/ReachCentrum has supported industry in Europe since 2008 and since 2015 in Korea on similar registration requirements. i.e. joint registration and data sharing management.

On April 13, AmCham Taipei invited Willi Muenninghoff, Project Manager of ReachCentrum to share his expertise on involvement with regulatory issues for the chemical industry. The seminar also highlighted some of the challenges and provided practical guidance on how this has been handled in other regions.

From left to right: James Leu, Managing Director of ERM, Willi Muenninghoff, Project Manager of ReachCentrum, Kenny Jeng, Co-chair of Sustainable Development Committee

Interested in attending our events? Join us at other upcoming events, click here.

Note: AmCham events are intended primarily for AmCham members and their guests. Many events are open to members’ guests and other non-members, but the attendance of any non-member must be approved in advance. AmCham reserves the right not to admit a non-member to any event without explanation.

Tips and Tricks from Facebook: How to Reach your Audience

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Katie Harbath, Global Head of Politics and Government Outreach, Facebook spoke to AmCham members and guests at a special luncheon March 31 at the Sherwood Taipei.

Harbath, formerly a digital political strategist in the United States before joining Facebook, offered a wealth of insights for how to build meaningful connections and engagement on Facebook for politicians, companies, and other organizations.

Steps to Building a Facebook strategy:

  • Identify your goals. Reach, video views, engagement, list building? “You have to make sure that you are optimizing for the things that are most important to you.”
  • Determine your branding point of view. “What are the attributes that you want people to take away? Does the content that you are putting out match those attributes.”
  • Combine social media with traditional media strategies. These two departments should not be separate. More and more people are getting their news through Facebook, but that is still from traditional news sources.”
  • Focus on good content. “Sometimes I see people making the mistake of getting really excited about all of our targeting tools and all the different ways they can reach different audiences but they don’t focus on the fundamentals of making sure they’ve got great content.”
  • Engage your fans. “People respond a lot more when they know there’s somebody on the other side of that page listening to them and actually respond and engage with them.”
  • Test, iterate, improve, repeat. “At Facebook, we have to keep constantly evolving because how people are consuming content is evolving. And so you also have to think about your own strategies to make sure you are reaching people the way they want to be reached.”

Visit AmCham Taipei on Facebook

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