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Visualizing Competitive Analysis for Brand Plans and Business Strategy Presentations

AmCham Advanced Learning Lab Seminar

Most brand plans and business strategy presentations include competitor analysis. Despite their frequency and strategic importance, this crucial information is usually shown using text and data-heavy tables that are very difficult to present and invite endless questions from the audience.

This seminar—using real case studies—will show the participants how to visualize multivariate competitive analysis information using visual tables and matrices and clear graphs that bring out the insight buried in the data.

Seminar Outline

    1. How to construct assessment matrices and visual tables.
    2. How to select graphs to visualize analysis of quantitative data: scatter chart, bubble chart, parallel coordinates plot, strip plot, radar chart.
    3. How to transform non-quantitative information (e.g., strengths and weaknesses) into numeric values for easy ranking and comparison.


Katia Santome, an expert in information design and data visualization, has spent the last twelve years helping pharmaceutical companies and physicians visualize their ideas, information, and data. Some of Ms. Santome’s engagements include physicians at National Taiwan University Hospital and Chang Gung Memorial Hospital in Linkou and Chiayi, and members of the brand, medical, and business management in pharmaceutical multinationals across the Asia Pacific and Europe.

This seminar is on a first-come-first-served basis, a maximum of 30 persons. The maximum number of registrants per company is 2. If you wish to register more than 2 participants, please contact the AmCham office.

Contact Person: Joyce Pan (02) 2718-8226 ext. 211 / [email protected]

[Epidemic Prevention]

In accordance with the epidemic prevention policy and to safeguard everyone’s health, AmCham Taiwan requests that all guests keep their masks on at all times during events, except when eating or drinking.
Your understanding and cooperation will be highly appreciated. We look forward to seeing you at our future events!



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July 14, 2022 (Thursday)
9:00 am - 12:00 pm
 (Taiwan time, UTC+8)
NT$1,900 – NT$2,625


Eslite Hotel, 2F Wind Room / 誠品行旅 2F 風廳
No.98, Yanchang Rd., Xinyi Dist. Taipei, Taiwan/ 台北市信義區菸廠路98號 110 Taiwan + Google Map
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