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Advanced Learning Lab- Storytelling with Data

AmCham Advanced Learning Lab Seminar

Companies collect large amounts of data on product and business performance, customers and competitors, and economic trends in general—you name it.

The problem is that we still need people to interpret what all that data means—and then communicate it to our audience. How do most people manage this task? Very often, they just turn the data into default graphs—without any storyline linking those graphs. What is the result? Most audiences—without an overall picture—get overwhelmed by too many graphs and tune out.

What is missing is a storyline linking the data and the graphs into a coherent whole. In this seminar, you will learn how to apply storytelling techniques to data-heavy presentations so your audience can clearly see, understand, and appreciate the meaning behind all your data.

Seminar Outline

  1. Crafting meaningful headings and annotations that communicate the real meaning behind your data
  2. Designing simple, helpful graphs to highlight and support your message
  3. Creating a single storyline that coherently links all data into a single whole


<About the Speaker>

Katia Santome

An expert in information design and data visualization, she has spent the last thirteen years helping pharmaceutical companies and physicians visualize their ideas, information, and data. Some of Ms. Santome’s engagements include physicians at National Taiwan University Hospital and Chang Gung Memorial Hospital in Linkou and Chiayi, and members of the brand, medical, and business management in pharmaceutical multinationals across Asia Pacific and Europe.

This seminar is on a first-come-first-served basis, with a maximum of 30 persons. The maximum number of registrants per company is 2. If you wish to register more than 2 participants, please contact the AmCham office.


Contact Person: Charlene Tsai (02) 2718-8226 ext. 311 / [email protected]


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May 10, 2023 (Wednesday)
9:00 am - 12:00 pm
 (Taiwan time, UTC+8)
NT$2,100 – NT$3,200


Regent Taipei, 4F VIP 1 / 台北晶華酒店4樓 貴賓廳一
41 Zhongshan North Road, Section 2, Taipei /台北市中山北路二段41號 + Google Map
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