AmCham Pharmaceuticals & Public Health Joint Committees Seminar

*This seminar is on a first-come-first-served basis, maximum 30 persons.

If you pay close attention, you will notice that a lot of medical information consists mostly of tables and lists of text. The result? Readers and listeners have to make a lot of cognitive effort to understand what the information means—creating a lot of frustration and misunderstanding.

However, by encoding that same information using maps, charts, and diagrams—see the examples below—it is possible to dramatically reduce the effort and time we need to spend to understand and appreciate the value encoded in the information.

In this seminar, using real medical case studies, the participants will learn how to structure and visualize information using a step-by-step ideation process—creating outcomes that resemble the examples you see below:

Seminar Agenda

1. Five universal information structures and when to use them
2. Ideating and visualizing concepts individually and in teams
3. Q&A with the speaker

ABOUT THE SPEAKER:

Katia Santome

Solution Designer, Z&A Knowledge Solutions

Katia Santome, an expert in information design and data visualization, has spent the last ten years helping pharmaceutical companies and physicians in Taiwan visualize their ideas. Some of Ms Santome’s current engagements include physicians at National Taiwan University Hospital and Chang Gung Memorial Hospital in Linkou and Chiayi, and members of the management team in pharmaceutical companies in Taiwan, Hong Kong, and Switzerland.

Contact Person: Mia Shih (02) 2718-8226 ext. 311 / [email protected]