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POSTPONED: Cognitive Noise and Bias


Please be informed that this event will be rescheduled and announced at a later date.

AmCham Advanced Learning Lab Seminar

Do these challenges sound familiar to you: When collaborating cross-functionally, do you find it difficult to show your point of view to business leaders and team members from other functions? Do you feel that if they could only see what you know, the overall outcome would be much, much better? Research shows that you are not alone in facing this challenge.

Two Nobel-prize winners in behavior economics—Daniel Kahneman and Richard Thaler—have shown that when we collaborate with others, especially cross-functionally, two factors invisibly creep into our decisions. And because we are not aware of what these two factors are—or how and when they creep in—most cross-functional teams do not have a strategy in place for identifying and minimizing their impact. As a result, most cross-functional collaborations go through the same all-too-familiar process: disagreements, delays, and defensive decisions based not on local expertise but on authority and back-channel communication. The outcome? Projects and initiatives end up with much lower impact than feasible.

Is there a better way to collaborate? That’s what this seminar is designed to show you. You will learn

  1. What the two hidden barriers are that throw up barriers to effective cross-functional collaboration
  2. What you can do to quickly and easily identify them in your interactions with others
  3. Which strategies and competencies you need to minimize their impact, creating higher-impact cross-functional outcomes



William Zyzo

Managing Director, Z&A Knowledge Solutions



For nearly thirty years, William Zyzo has been coaching and training executives and senior managers in multinationals in Taiwan, Hong Kong, Singapore, Thailand, South Korea, and mainland China. He is also the Advisor to AmCham’s Advance Learning Lab and Managing Director of Z&A Knowledge Solutions.


This seminar is on a first-come-first-served basis, a maximum of 30 persons. The maximum number of registrants per company is 2. If you wish to register more than 2 participants, please contact AmCham Taiwan office.

Contact Person: Joyce Pan (02) 2718-8226 ext. 211 / [email protected]


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June 17, 2022 (Friday)
9:00 am - 12:00 pm
 (Taiwan time, UTC+8)
NT$1,900 – NT$2,625


Grand Hyatt Taipei, 3F Swan Room / 台北君悅酒店 3F, 雁鴻廳
2, Song Shou Road, Taipei / 台北市松壽路2號 Taiwan + Google Map
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