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智慧零售攻略 Be the Next Smart Retail

AmCham Special Event 

COVID 19 & Beyond: Why It’s Time to Transform Your (Big and Small) Business

「疫」流而上  共覓商機

因應新型冠狀肺炎所帶來的挑戰,本地經濟包括零售,飲食及旅遊業在內均大受影響,其中中小企業更是首當其衝,有些甚至正面臨結業危機,但也有些則視此危機為轉機,促進產業轉型,特別是全面推進電子商務和跨境貿易服務。Facebook攜手美國商會,邀請來自銀行、物流、市場推廣、電子商務等不同領域的權威專業人士,分不同主題通過Facebook Live直播形式與大家分享各種對策及支援,包括中小企業如何線下零售業向電子商務轉型關鍵步驟等等。所有講座均免費向公眾開放,只需要通過Facebook for Business及美國商會的專頁準時收看即可。

第二集:智慧零售攻略

本集我們邀請到三位專家為大家分享成功市場推廣方法及管道,讓更多消費者在網路上認識你的品牌。專家將會分享如何實現個人化服務,讓顧客不論在線上或是實體店都能有賓至如歸的感覺,同時也將分析為何善用大數據是捕捉消費者喜好的致勝關鍵。

 

About the Moderator:

Sonia Liang
Facebook 大中華區行業總經理 / Head of Industry, Facebook Greater China

Sonia’s journey in digital advertising began 16 years ago when she joined a digital performance marketing agency in the San Francisco Bay Area. She ventured into the online media research field when she joined Nielsen Taiwan in 2008.  With a solid foundation in digital audience measurement and advertising effectiveness, she then expanded her knowledge into the branding and communications research space by joining Millward Brown (Kantar) in 2013 as Hong Kong and Taiwan’s Regional Media & Digital Director.

When Facebook opened its Taiwan office in January 2015, Sonia dived into the world of this digital leader as one of their inaugural members.  In her current role, Sonia is thrilled to leverage her understanding of consumer behavior and the CPG & Retail industries to help clients maximize measurable business impact.

 

About the Speakers:

張志豪 / Felix Chang
陽獅媒體集團副總經理兼策略長 / Deputy General Manager & Head of Strategy, Publicis Media Taiwan

Felix was voted by CampaignAsia as one of the top 40 under 40 talents in APAC in 2019. He is specialized in marketing strategy and business transformation, leveraging technology, media and data to help his clients generate business advantages.

His team BAT (Business Analytics Transformation) has recently won Event Marketing Awards in “Best Use of Technology” & “Best Use of Influencer” and is also shortlisted in 4 categories in Festival of Media Asia & 2 shortlists in Festival of Media Global in 2020.

 

顏君庭 / Peter Yen
Pinkoi 共同創辦人兼執行長 / Pinkoi Co-Founder & CEO

Peter Yen, CEO and co-founder of e-commerce platform Pinkoi, previously worked in Silicon Valley for seven years. While there, he witnessed how entrepreneurs pursue their dreams and saw the value that companies attached to human resources. Peter later founded Pinkoi with two fellow entrepreneurs. His mission is to shine a spotlight on Asia’s independent design industry and to create a design ecosystem that promotes better living through good design.

 

 

陳亭蓁 / Doris Chen
嬌生股份有限公司 台灣區總監 / Commercial Director, Johnson & Johnson TW

Doris Chen, commercial director at Johnson&Jonhson TW Ltd., has more than 10 year experience in FMCG marketing. At J&J, she has led her team in creating a total brand experience for the new era of digital retail, and in ensuring that the company continues to contribute to consumer health by offering excellent products and services.

 

 

 

 

Details

Date:
June 5 (Friday)
Time:
3:00 pm - 4:00 pm

Venue

Facebook Live
AmCham FB Page + Google Map
Website:
https://www.facebook.com/amchamtaipei/