AmCham Special Luncheon
The Edelman Trust Barometer is the largest global survey and foremost authority on trust in business, government, media, and NGOs. Now in its 20th year, the Trust Barometer, which launches each year at the World Economic Forum’s Annual Meeting in Davos, Switzerland, surveys more than 34,000 people in 28 markets. In total, we have surveyed over 2 million respondents and 145 companies, researched and analyzed 87,000 employee reviews and more than 150 peer-reviewed academic articles, and conducted interviews with business leaders around the world.
The findings clearly show that trust matters across all groups of a company’s stakeholders, creating stronger consumer sentiment and purchase behaviors, greater loyalty among employees, less unnecessary interference from regulators, and greater support from investors. Trusted companies outperform their sectors in market and enjoy more positive media coverage.
This year, we will be looking at the dimensions of trust in detail—the relative importance of an institution’s competence and its ethics – where ethics account for 76 percent of Trust: integrity, purpose or dependability.
ABOUT THE SPEAKER:
General Manager, Edelman Taiwan
Peter Tou is the General Manager of Edelman Taiwan. Edelman is the world’s biggest public relations firm. He brings a wealth of experience spanning several sectors, notably corporate affairs. His responsibility is to develop strategies and campaigns to enhance and safeguard clients’ Trust and commercial outcomes.
Peter has worked with Multinational, Chinese and Taiwanese companies on corporate positioning and reputation (crisis) related topics.
Contact Person: Joyce Pan (02) 2718-8226 ext. 211 / [email protected]