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2020 Edelman Trust Barometer Spring Update – Trust and Covid-19

AmCham Webinar 

The Edelman Trust Barometer is the largest global survey and foremost authority on trust in business, government, media and NGOs. Now in its 20th year, the Trust Barometer, which launches each year at the World Economic Forum’s Annual Meeting in Davos, Switzerland, surveys more than 34,000 people in 28 markets.

The Spring findings show that trust in government has surged 11 points to an all-time high during the Covid-19 pandemic, making it the most trusted institution. On the other hand, despite a 4-point increase in trust in Business, people are disappointed in their leadership. Only four months ago, Business was the most trusted institution. In addition, the pandemic has intensified existing perceptions of economic inequalities, further adding to the concern of personal safety.

This is a moment of reckoning for business and the promise of a stakeholder approach must now be delivered. If business doesn’t demonstrate both competence and empathy in the coming months, it could open the door to more permanent government involvement in the economy.


Peter Tou

General Manager, Edelman Taiwan

Peter Tou is the General Manager of Edelman Taiwan. Edelman is the world’s biggest public relations firm. He brings a wealth of experience spanning several sectors, notably corporate affairs. His responsibility is to develop strategies and campaigns to enhance and safeguard clients’ Trust and commercial outcomes.

Peter has worked with Multinational, Chinese and Taiwanese companies on corporate positioning and reputation (crisis) related topics.

Contact Person: Joyce Pan (02) 2718-8226 ext. 211 / [email protected]

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May 26, 2020 (Tuesday)
10:00 am - 11:30 am
 (Taiwan time, UTC+8)


Webex Webinar
Meeting ID will be provided via email a day before meeting. + Google Map