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Citi, the leading global bank, is proud of its strong presence in Taiwan since 1964 when the bank set up a representative office. A year later in 1965, Citi Taiwan opened its first branch. Leveraging on the bank’s global network and capabilities, Citibank Taiwan Limited (CTL) is now operating through 56 branches nationwide.
CTL’s Institutional Clients Group provides top-tier corporations with a full range of value-added local and cross-border products and services. Leveraging Citi’s world-class banking platform, CTL acts as a partner for clients to support and grow their businesses to the next level, by delivering cost-effective solutions with a flexibility that is unmatched by Citi’s competitors.
CTL’s Consumer Banking leads the market by pioneering Wealth Management banking services, provides a wealth advisory service, local and multi-currency deposits to premium accounts, OBU products and services and a variety of mutual funds, bonds, HK and U.S. stocks. With the best product value propositions, CTL’s Cards business enjoys high customer satisfaction and strong brand recognition in the market.
Citi aims to become the world’s digital bank. In addition to launching several best-in-market digital solutions, Citi led the market to roll out voice biometrics authentication in Taiwan in 2016, which has greatly reduced the average time of automatically verifying customers’ identity on the phone and sharply lowered the risk of fraud.
While making outstanding achievements in the core businesses, Citi is a role model in assuming corporate social responsibility. Since 1995, CTL has been actively involved in financial education, community care, and environmental protection in Taiwan. Over the past 21 years, the Citi-United Way Fundraising Campaign has raised around US$50 million, benefiting more than 1 million disadvantaged people in Taiwan every year.
Citi’s commitment to serving corporate and consumer clients and the community in Taiwan with excellence has been recognized through local and regional awards, such as the “Most Admired Company in Taiwan” award from CommonWealth Magazine and the “Best Foreign Commercial Bank” honor from FinanceAsia, both for 20 consecutive years.