Entries by AmCham Taipei

Digital Marketing Roadmap: 2017 and Beyond

In this age of digital media, marketers face sharp new challenges, but they are also armed with new tools and techniques to deal with them. At a two-hour AmCham Taipei “Digital Marketing Roadmap: 2017 and Beyond” workshop on June 14, James Chard, an independent digital media and marketing consultant and former Communications Manager at AmCham […]

How Companies Can Achieve Brand Influence

What makes a brand influential? How do you get your brand across through the clutter of constant advertising in a multi-screen, multi-media world? Darren Freeman, Research Director of Ipsos Taiwan, an independent market research company, addressed those questions in a June 9 luncheon presentation, “The Drivers of Brand Influence in Taiwan,” sponsored by AmCham Taipei’s Marketing […]

Launch of the 2017 Taiwan White Paper

With a morning press conference attended by 28 media outlets and a luncheon presentation before 112 Chamber members and guests, AmCham Taipei released its 2017 Taiwan White Paper on June 8. At the luncheon meeting in the Grand Ballroom of the Mandarin Oriental Taipei, AmCham Chairman Albert Chang and President Andrea Wu officially presented a copy of […]

The AIT and AmCham Taipei Co-Host U.S.-Taiwan International Patient Day

The American Institute of Taiwan (AIT) and AmCham Taipei co-hosted U.S.-Taiwan International Patient Day at the AmCham Taipei Lincoln Room on May 24. The goal of the International Patient Day is for foreign government regulators and high-level officials to see the personal impact U.S. medical technology has on the Taiwan population. The event featured presentations […]

How to Innovate Breakthrough Solutions Using the Design Thinking Framework

“Design thinking” refers to a powerful methodology for identifying, clarifying, and defining customer problems and then co-creating innovative solutions for which no traditional problem-solving tool can be used. It is one of the most popular courses at Stanford University—among other institutions and companies. On May 17, AmCham Taipei invited William Zyzo, Managing Director, Z&A Knowledge Solutions […]

AmCham’s 2017 Golf Championship

On May 12, AmCham Taipei held its 2017 Golf Championship at the Kuo Hua Golf & Country Club in Beitou. With a full shot-gun start, all players teed-off promptly at 6:30 a.m., following the Texas Scramble based on Peoria format. The day was mostly cloudy with pleasant temperatures, and players were able to stay refreshed with non-alcoholic […]

HR Committee Luncheon: The Importance of Identifying Change Agents

The world’s economy is undergoing significant challenges that are deeply unsettling for most businesses. This has created an urgent imperative to adjust to the new realities of changing business models. According to employers in Mainland China, Hong Kong, and Taiwan, the most needed skills for top talent are 1) change management skills 2) a competitive/entrepreneurial mindset. […]

Two Congresswomen Visit AmCham Taipei

Representative Brenda Lawrence (D-MI) and Representative Nanette Barragan (D-CA) called at the AmCham Taipei office on May 9 during their three-day stay in Taiwan. Accompanied by Congresswoman Lawrence’s legislative aide Alex Huang, a Taiwanese-American, they met with the Chamber’s Senior Director Don Shapiro, Senior Director for Government & Public Affairs Amy Chang, and Government & […]

Greater China Committee Luncheon: Discussion on Cross-Strait Dilemmas

Prominent China scholars Harry Harding and Syaru Shirley Lin, both professors at the University of Virginia, jointly gave a presentation on “Cross-Strait Dilemmas: Challenges Facing Donald Trump, Xi Jinping, and Tsai Ing-wen” at a luncheon meeting of AmCham Taipei’s Greater China Committee on May 5. Despite Taiwan’s huge trade and investment links with China, interest […]

Leadership Meeting with AIT Chairman James Moriarty

During his latest visit to Taiwan, the U.S.-based chairman of the American Institute in Taiwan, Ambassador James Moriarty, exchanged views with members of the AmCham Taipei leadership today at a breakfast discussion. The two sides discussed the relationship between the United States and Taiwan, including economic ties, as well as regional issues. AmCham leaders also briefed […]