Communicating complex information is a necessity in any workplace, but often as the amount of information increases, the time to present it effectively decreases. In addition, as more and more companies expand internationally, new audiences and ideas can easily result in information overload and confusing messages – making it more important than ever to connect the bridge between having valuable ideas and conveying them into meaningful stories.
William Zyzo, Managing Director of Z&A Knowledge Solutions and Advisor to AmCham Taipei’s Advanced Learning Lab, discussed this challenge in a July 18 seminar entitled “How to Transform Complex Information into Simple, Engaging, Valuable Stories”. This full-day seminar in AmCham Taipei’s Lincoln Room included workshops involving pitch analysis and team projects. Zyzo encouraged audience participation through storytelling exercises.
The agenda included:
- Clarifying the differences among information, meaning, and value
- How to transform any amount of information into a three-sentence story
- A four-step process to validate the story
- Hands-on practice with on-the-spot feedback
- Recommended learning resources for self-study
The Lincoln Room is made possible by the generosity of a number of sponsoring companies:
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