According to the European Commission, all the digital data created, replicated, and consumed in 2020 will reach 40 zettabytes (1 zettabyte = 1021 bytes), double the number in 2018. The huge amount of available data has forced people to be highly selective about what information to pay attention to. It has therefore never been more critical for business entities to have their messages delivered in an engaging, reader-friendly format.
On January 31, William Zyzo, Managing Director of Z&A Knowledge Solutions and Advisor to AmCham Taipei’s Advanced Learning Lab, led a one-day seminar, held in the Chamber’s Lincoln Room, entitled “How To Summarize Business Information into a Compelling Story.”
To encourage dynamic interaction among members, the workshop was interwoven with speech videos, scripts for practice, and group activities. Zyzo concluded the session with a powerful framework for constructing a riveting business message:
Urge & Persuade
Listen & Answer Questions
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