10F, 161 NanJing E. Rd., Sec. 5, Songshan District, Taipei City, Taiwan, 10570
Established in 1990, Prudential Life Insurance Company of Taiwan Inc. (POT) is an affiliated company of Prudential Financial, Inc. (NYSE: PRU), a financial services leader with more than US$1 trillion of assets under management as of June 30, 2017. With 27 years of dedicated operation, POT has unique insight into the Taiwanese market.
With its firm belief in family protection and taking care of people, POT aims to become the most admired insurance company in Taiwan. The company demonstrates its commitment to be “Different and Better” by focusing on “Needs Based Selling” practice in both its Life Planner and Bancassurance channels, for both Protection and Retirement products.
By helping Taiwanese customers to achieve financial security and peace of mind, POT adheres to a standard of 3Q – Quality people, Quality products and Quality service. This commitment to quality has helped POT achieve significant recognition in its industry, including being named as a Model Company by the Financial Supervisory Commission (FSC) in 2008 2009, 2010 and 2012, and receiving twAA+ rankings from Taiwan Ratings in 2016.
Meanwhile, POT is listed in the FSC short list for its dedication of promoting protection products for the 12th time as of 2017. POT is also the only non-financial holding insurance company that ranked top four by Commonwealth Magazine of the Golden Service Award from 2012-2014, and ranks top in 2016. In 2017, POT is awarded “Protection Product Promotion Golden Award” in the 7th Taiwan Insurance Best Performance Awards due to its constant efforts to provide solid protection to its customers.
POT also takes pride in being a good corporate citizen. The Prudential Spirit of Community Award has been one of the best-known youth volunteerism programs in Taiwan since year 2000 and nearly 60,000 teenagers have been recognized. POT also demonstrates its social responsibility by holding International Volunteer Day, which annually involves over 1,000 employees, customers and their families participating in more than 20 local community service projects.