Advocate the efficient production of safe, high quality agricultural products, in a way that protects and improves the natural environment, the social and economic conditions of farmers, their employees and local communities, and safeguards the health of farmers and all farmed species through :
- Collaboration with relevant industries, academic institutions, authorities and consumers to ensure food security, protection of the environment and improvement in health and quality of life.
- Practice of crop protection, GAP, IPM and product stewardship for safe farming and production.
- Protection of intellectual property to maintain innovation momentum
- Assistance to authorities in setting reasonable, workable and sustainable regulations.